Cookie Policy
Last updated: February 19, 2026
Cookie Policy
Verbu ApS Effective Date: 8.12.2024 Last Updated: 19.2.2026
Verbu ApS ("Verbu", "we", "us") uses cookies and similar technologies on our website for necessary functionality, analytics, and marketing.
For broader personal data processing, see www.verbu.com/legal/privacy.
1. What cookies and "similar technologies" mean
- Cookies are small text files stored on your device.
- Similar technologies include scripts/tags (e.g., pixels) and browser storage (e.g., localStorage) used for analytics and marketing measurement.
2. Consent (how it works)
We use Cookiebot CMP to manage consent.
- Necessary cookies are set by default (required to run the site and store your consent choice).
- Analytics and Marketing cookies are opt-in: they are not set until you actively consent.
- Consent is granular: you can accept Analytics without accepting Marketing.
Change or withdraw consent
You can change or withdraw consent anytime via Cookie Settings in the website footer (or the cookie icon/settings link on the site). Withdrawal is as easy as giving consent.
3. Cookie inventory
Some cookie names include dynamic IDs (shown as *). A live, up-to-date cookie declaration is available via the Cookiebot consent panel on this page.
A) Necessary (required)
| Cookie name | Provider | Purpose | Category | Retention |
|---|---|---|---|---|
CookieConsent | Cookiebot | Stores your cookie consent state | Necessary | 12 months |
B) Analytics (optional, only after consent)
| Cookie name | Provider | Purpose | Category | Retention |
|---|---|---|---|---|
_ga | Google Analytics (GA4) | Distinguishes users | Analytics | 2 years |
_ga_* | Google Analytics (GA4) | Persists session state / user identification | Analytics | 2 years |
_hjSessionUser_* | Hotjar | User identifier for analytics/UX insights | Analytics | 1 year |
_hjSession_* | Hotjar | Session identifier | Analytics | 30 minutes |
ph_* | PostHog | Website/product analytics identifier | Analytics | 2 years |
C) Marketing (optional, only after consent)
| Cookie name | Provider | Purpose | Category | Retention |
|---|---|---|---|---|
_fbp | Meta (Facebook) Pixel | Browser identifier for ad measurement | Marketing | 3 months |
fr | Meta (Facebook) | Ad delivery / measurement | Marketing | 3 months |
Providers used: Cookiebot, Google Analytics (GA4), Hotjar, Meta Pixel, PostHog.
4. Third parties and international transfers
Some providers we use (including Google, Meta, and Hotjar) process data in the United States and other locations outside the EU/EEA. Where required, we rely on appropriate safeguards such as EU Standard Contractual Clauses (SCCs). More details are in www.verbu.com/legal/privacy.
5. Do Not Track (DNT) / Global Privacy Control (GPC)
We do not currently recognise automated browser signals such as Do Not Track (DNT) or Global Privacy Control (GPC) as a substitute for cookie consent choices. Please use our Cookie Settings to manage preferences.
6. Contact
Questions about cookies: privacy@verbu.com We aim to respond within one month.